Zobrazeno 1 - 1
of 1
pro vyhledávání: '"吳佳橙"'
Autor:
WU, CHIA-CHENG, 吳佳橙
106
This study investigated the effects of disrupt-then-reframe (DTR) technique. This technique generates the inconsistence between advertising contents and the product, which further generates consumers’ novel experience. Due to this novel ex
This study investigated the effects of disrupt-then-reframe (DTR) technique. This technique generates the inconsistence between advertising contents and the product, which further generates consumers’ novel experience. Due to this novel ex
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/um9bej
