Zobrazeno 1 - 10
of 293
pro vyhledávání: '"“femvertising”"'
Autor:
Rudeloff, Christian, Bruns, Joke
Publikováno v:
Corporate Communications: An International Journal, 2024, Vol. 29, Issue 6, pp. 879-897.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-03-2024-0041
Autor:
Nashwa Elyamany
Publikováno v:
Cogent Arts & Humanities, Vol 11, Iss 1 (2024)
In this paper, I critically examine the idealized post-feminist entrepreneurial performance within elite semiotic landscapes and how these elements are jointly propagandized in the Egyptian TV advertisement and “Watch It” advertising campaign of
Externí odkaz:
https://doaj.org/article/2f595ade70294ca0aba50138bc3dc8bf
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThe raised awareness of women’s rights has resulted in their significant contribution to economic and societal advancement in the contemporary global paradigm. The promotion of female empowerment by various corporations has led to the emerg
Externí odkaz:
https://doaj.org/article/2fa0ba2e4ee7443f8802c77d051653c4
Autor:
Imane Anssisse, Evrim İldem Develi
Publikováno v:
Journal of International Trade, Logistics and Law, Vol 10, Iss 1, Pp 108-122 (2024)
This study investigates the impact of Sephora's femvertising brand campaign on consumer perceptions in the beauty industry, with a specific focus on brand image, the effectiveness of femvertising advertisements, and potential influences on future cos
Externí odkaz:
https://doaj.org/article/5346ea8c52fc4e5d9a7a074013c91a66
Publikováno v:
Corporate Communications: An International Journal, 2023, Vol. 29, Issue 2, pp. 170-186.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-03-2023-0040
Autor:
Negm, Eiman
Publikováno v:
Journal of Islamic Marketing, 2024, Vol. 15, Issue 4, pp. 1078-1096.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-05-2022-0128
Autor:
Chen, Huan, Feng, Yang
Publikováno v:
Qualitative Market Research: An International Journal, 2023, Vol. 27, Issue 1, pp. 42-60.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-05-2022-0074
Autor:
Atziri Martínez-Aguirre, Judith Cavazos-Arroyo, María Victoria Carrillo-Durán, Fernando Rey Castillo-Villar
Publikováno v:
Cuadernos.info, Iss 57 (2024)
En los últimos años, la publicidad que comunica empoderamiento de la mujer y pretende eliminar los estereotipos de género (femvertising) ha cobrado importancia para varias empresas como forma de acercarse y conectar con el público femenino. Este
Externí odkaz:
https://doaj.org/article/bcae41bf71bb475cb8e140e58d10d62e
Publikováno v:
Mercados y Negocios, Iss 49, Pp 43-64 (2023)
This work focuses on the study of the femvertising advertising strategy. It references the feminist theories and the theory of psychological reactance to understand the impact of femvertising on Mexican female consumers' psychological reactance and p
Externí odkaz:
https://doaj.org/article/1e03bfdc4e714468bada49599ffe3d02
Publikováno v:
Revista Alterjor, Vol 28, Iss 2 (2023)
A amostra da representação social da mãe idosa na publicidade brasileira compreende as publicidades do Dia das Mães de 2021. De caráter quanti-qualitativo, o objetivo foi saber se as mensagens mercadológicas validaram estereótipos e preconceit
Externí odkaz:
https://doaj.org/article/4cb6c5eeaf0d4ca18784347178f74fa8