Zobrazeno 1 - 10
of 62
pro vyhledávání: '"рекламний дискурс"'
Autor:
Ольга Бойко
Publikováno v:
Філологічні студії, Vol 22, Iss 1, Pp 11-20 (2024)
Статтю присвячено аналізу основних понять семіотики та їхнього застосування в мультимодальних рекламних текстах товарів широкого вжи
Externí odkaz:
https://doaj.org/article/bdfc1566c51949aeaca700e28c63d5b0
Autor:
Roman Dryamov, Ryabchuk Anastasiya
Publikováno v:
Наукові Записки Наукма: Соціологія, Vol 2, Pp 35-45 (2019)
У статті розглянуто соціальний феномен огороджених спільнот Києва – житлових комплексів, що мають огороджену територію поряд із будин
Externí odkaz:
https://doaj.org/article/0525be82bee04c2f88c0a41725094bf4
Autor:
О. В. Щербак
Publikováno v:
Записки з українського мовознавства, Vol 0, Iss 23, Pp 261-270 (2016)
The article deals with the identification of semіotic codes in Ukrainian commercial television advertising.The author writes that today lingvosemiotic study are popular. Domestic and foreign scholars pay attention to the coded expression of advertis
Externí odkaz:
https://doaj.org/article/85ecdebdab014f8cb771367b6f9152f5
Autor:
О. М. Олексюк
Publikováno v:
Записки з українського мовознавства, Vol 0, Iss 23, Pp 238-244 (2016)
This article analyzes the advertising discourse from the perspective of a personality-oriented approach. In this regard, the advertising discourse is now defined as a pragmatically oriented specific type of institutional discourse, which present its
Externí odkaz:
https://doaj.org/article/fb07621a31604f77bb60c8727f846d5e
Autor:
О. В. Щербак
Publikováno v:
Записки з українського мовознавства, Vol 0, Iss 22, Pp 122-135 (2015)
The article deals with the identification of semiotic codes in Ukrainian commercial television advertising. The article presents the different definitions of this term. However, the author believes that the code is a set of characters that together.
Externí odkaz:
https://doaj.org/article/4c5b24eb20b44931b3317dc8b970991d
Publikováno v:
Opera in linguistica ukrainiana; No. 29 (2022); 351-359
Записки з українського мовознавства; № 29 (2022); 351-359
Записки з українського мовознавства; № 29 (2022); 351-359
In the article, careful attention is paid to the suggestive aspects of advertising discourse, in particular, such a variety of it as image discourse, which is sometimes equated with prestigious advertising discourse. The purpose of the article is to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=scientific_p::eb1a96ee44edf4e38fa18e5007a3805a
http://zum.onu.edu.ua/article/view/262421
http://zum.onu.edu.ua/article/view/262421
Publikováno v:
Opera in linguistica ukrainiana; No. 29 (2022); 325-338
Записки з українського мовознавства; № 29 (2022); 325-338
Записки з українського мовознавства; № 29 (2022); 325-338
The article is devoted to important elements of advertising discourse ‒ ergonyms, trademarks and trademarks, in particular, their suggestive-manipulative potential. The purpose of our research is to outline the suggestive-manipulative possibilities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=scientific_p::94c121de48aaacc1b4b8bf3229c2c761
http://zum.onu.edu.ua/article/view/262418
http://zum.onu.edu.ua/article/view/262418
Publikováno v:
Записки з романо-германської філології; № 1(30) (2013); 74-80
Writings in Romance-Germanic Philology; No. 1(30) (2013); 74-80
Writings in Romance-Germanic Philology; No. 1(30) (2013); 74-80
The immediate aim of the article is to define the speech mask as a linguistic phenomenon, work out the classification criteria and single out speech mask types of in English oral advertised discourse. It is stated that in the advertised discourse the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=scientific_p::dcb54b6236149468c1a1c4c17fecd7f3
http://rgnotes.onu.edu.ua/article/view/262445
http://rgnotes.onu.edu.ua/article/view/262445
The paper highlights the correlation between the concepts of etiquette and politeness in terms of advertising discourse. It is stated modern research on language and speech is becoming more and more interdisciplinary, focusing on functioning the lang
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e0809edfd9aed9b26a289dd980098dd
https://ela.kpi.ua/handle/123456789/55789
https://ela.kpi.ua/handle/123456789/55789
Autor:
Roman Dryamov, Ryabchuk Anastasiya
Publikováno v:
Наукові записки НаУКМА. Соціологія; Том 2 (2019): Наукові записки НаУКМА. Соціологія; 35-45
NaUKMA Research Papers. Sociology; Vol. 2 (2019): NaUKMA Research Papers. Sociology; 35-45
NaUKMA Research Papers. Sociology; Vol. 2 (2019): NaUKMA Research Papers. Sociology; 35-45
This paper addresses the appearance and development of gated communities, their typologies, meanings of living “behind the gates” for its residents, as well as social consequences of these processes for cities and urban communities. Our research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e56bc851764c04af82015ac0ab6b0907
https://doi.org/10.18523/2617-9067.2019.2.35-45
https://doi.org/10.18523/2617-9067.2019.2.35-45