Zobrazeno 1 - 5
of 5
pro vyhledávání: '"поведінка покупця"'
Autor:
Horváth Ádám, Gyenge Balázs
Publikováno v:
SocioEconomic Challenges. 5:79-88
This paper aims to collect and study the various trends related to cultural consumption, more specifically behaviors reflecting in movie related consumption and choice (influencing both the habits of movie consumption and the related decision making)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bab422aa007089317a4ec9b5cafe4aee
https://doi.org/10.21272/sec.5(1).79-88.2021
https://doi.org/10.21272/sec.5(1).79-88.2021
Autor:
Ádám Horváth, G. Balázs
Publikováno v:
SocioEconomic Challenges. 3:40-46
While it is common practice to interrupt various programs – even movies – on our television sets for advertisement breaks, the same could be inconceivable for the average person in a movie theatre setting, or in a home movie watching scenario whe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a1da9017f617a91e620185b2fd19953f
https://doi.org/10.21272/sec.3(3).40-46.2019
https://doi.org/10.21272/sec.3(3).40-46.2019
Autor:
Ágnes, U.T.
Considering that in most cases graduates of higher educational establishments stay and work in small settlements, the potential target audience for the use of territorial marketing tools is the student as representatives of generation Z. The main cha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2001::f1aba4a70ad08c21da2db89ff426e478
https://essuir.sumdu.edu.ua/handle/123456789/77470
https://essuir.sumdu.edu.ua/handle/123456789/77470
Autor:
Balázs Gyenge, Ádám Horváth
One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bba2b9eb6dc4700eb369f0d666f7e31a
https://essuir.sumdu.edu.ua/handle/123456789/79060
https://essuir.sumdu.edu.ua/handle/123456789/79060