Zobrazeno 1 - 10
of 36
pro vyhledávání: '"национальный брендинг"'
Autor:
Рагозин Г. С.
Publikováno v:
Балтийский регион, Vol 15, Iss 3, Pp 66-82 (2023)
Статья обращается к взаимосвязи «мягкой силы», национального брендинга и образовательного сотрудничества в рамках стипендиальной пол
Externí odkaz:
https://doaj.org/article/43daa1e1fd9e42f99aee4a54bd571677
Autor:
Anna Anatolievna Kaganovich
Publikováno v:
RUDN Journal of Political Science, Vol 20, Iss 2, Pp 288-297 (2018)
The article analyzes the theoretical foundations and components of the phenomenon of “national branding”, identifies the strengths and weaknesses of the concept, evaluates the methodological foundations of the country's reputation management. The
Externí odkaz:
https://doaj.org/article/6606926f8cdf474b90d4222dc7a0be1c
Autor:
I. A. Vasilenko
Publikováno v:
Контуры глобальных трансформаций: политика, экономика, право, Vol 7, Iss 1, Pp 131-138 (2018)
The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have soci
Externí odkaz:
https://doaj.org/article/8d0d22e5ac514e53ab7ba763ff4a9a00
Autor:
E A Danilova
Publikováno v:
RUDN Journal of Political Science, Vol 0, Iss 2, Pp 61-69 (2016)
The article is devoted to the analysis of methodological fundamentals of national brand strategy forming on the identity base. A communicative branding model should have a basis as a central theme, which has a significant value for the citizens and f
Externí odkaz:
https://doaj.org/article/a744d44860fb4a2c815bda86e97e9f33
Autor:
I. A. Vasilenko
Publikováno v:
Контуры глобальных трансформаций: политика, экономика, право, Vol 8, Iss 1, Pp 28-34 (2015)
The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public
Externí odkaz:
https://doaj.org/article/49f9f1dc97304258a262687831a1f336
The article puts forward the hypothesis that that the information contained in the ratings, due to its accessibility, prevalence and authority of the rating developers, is taken into consideration by economic agents when making decisions. Such agents
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3992::00b79287dff1bf89390372ad7b400433
https://elib.belstu.by/handle/123456789/56122
https://elib.belstu.by/handle/123456789/56122
Publikováno v:
Вестник Томского государственного университета. 2022. № 476. С. 130-138
Проанализированы направления реализации стратегии национального брендинга применительно к российскому национальному менталитету, ис
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3810::5e58e196b9ab12d547321c0e9015dbbc
https://vital.lib.tsu.ru/vital/access/manager/Repository/koha:000898346
https://vital.lib.tsu.ru/vital/access/manager/Repository/koha:000898346
Autor:
L. I. Zakirova
Publikováno v:
Vestnik MGIMO-Universiteta, Vol 0, Iss 2(23), Pp 257-264 (2012)
Externí odkaz:
https://doaj.org/article/2eca76f5e9a647859725b2c5e157295b
Publikováno v:
Issues in Cultural Studies; No. 38 (2021); 301-313
Питання культурології; № 38 (2021); 301-313
Вопросы культурологии; № 38 (2021); 301-313
Питання культурології; № 38 (2021); 301-313
Вопросы культурологии; № 38 (2021); 301-313
The purpose of the article is to substantiate the “gastronomic tourism” concept in the context of public diplomacy of Ukraine, namely its culinary component, as a tool for building cultural branding of Ukraine to positioning and improving its per
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=scientific_p::b34bdd17f9623485094ef665b18562a1
http://issues-culture-knukim.pp.ua/article/view/247174
http://issues-culture-knukim.pp.ua/article/view/247174
ИСТОРИЧЕСКИЕ АСПЕКТЫ ТУРИСТИЧЕСКОГО БРЕНДИНГА В КОНТЕКСТЕ СОЦИАЛЬНОЙ ПОЛИТИКИ ГОСУДАРСТВА / И. Ю. Беганская, М. В. Трощина // Сборник науч
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de6c17e119bbbf772a1f417a5e804986