Zobrazeno 1 - 2
of 2
pro vyhledávání: '"маркетинг моды"'
Статья посвящена рассмотрению подходов экспертов и авторов к определению понятий «релевантного бренда» и к концепции brand relevance с анализ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d0959a151bf3ca7a33652d54ed219e0a
Autor:
Wadim Strielkowski, Mihaela Simionescu
Publikováno v:
Marketing and Management of Innovations. :25-31
Our paper tackles a novel issue of brand loyalty withing the realm of fashion marketing. Fashion marketing represent a very creative, innovative and rapidly growing field with the earnings randing in billions of dollars each year. We analyze the patt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7dfc232878788c3259559f85bc27fee6
https://doi.org/10.21272/mmi.2017.1-02
https://doi.org/10.21272/mmi.2017.1-02
