Neuromarketing Research on Individual Responses to Artwork: Implications for Galleries

Autor: Nina Chala, Olga Voropai, Kateryna Pichyk

Publikováno v: Наукові записки НаУКМА: Економічні науки, Vol 6, Pp 122-129 (2021)
Scientific Papers NaUKMA. Economics; Vol. 6 No. 1 (2021): Scientific Papers NaUKMA. Economics; 122-129
Наукові записки НаУКМА. Економічні науки; Том 6 № 1 (2021): Наукові записки НаУКМА. Економічні науки; 122-129

This paper reports the results of neuromarketing research for artworks. It was conducted among young people, students of non-art specialties, for nine different widely known art pieces with the help of eyetracking and emotional scanning equipment.The

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e5916867690bcd8099956eb55df3dcf4
https://doi.org/10.18523/2519-4739.2021.6.1.122-129