Zobrazeno 1 - 2
of 2
pro vyhledávání: '"вербальное убеждение"'
Autor:
Miroshnichenko, G.A.
Publikováno v:
Russian Linguistic Bulletin, Iss 4, Pp 15-18 (2018)
The article deals with the communicative strategy of verbal persuasion practiced in Russian television commercial advertising. The aim of the article is to identify the speech mechanism of persuasive influence. The result proved that verbal persuasio
Externí odkaz:
https://doaj.org/article/79782a83bd9e4a8da5f182d3d8fe8b26
Autor:
G A Miroshnichenko
Publikováno v:
RUDN Journal of Studies in Literature and Journalism, Vol 23, Iss 2, Pp 215-223 (2018)
The article analyzes the communicative strategy of verbal persuasion in Russian television advertising. Special attention is paid to the specifics of speech statements, the identification of communicative techniques, speech tactics, typical lexical a
Externí odkaz:
https://doaj.org/article/0f1a93f95b1f4e80aa91c7cc4e88a222