БРЕНД-ОНІМИ В ІМІДЖЕВОМУ РЕКЛАМНОМУ ДИСКУРСІ: АСПЕКТИ НАВІЮВАННЯ

Publikováno v: Opera in linguistica ukrainiana; No. 29 (2022); 351-359
Записки з українського мовознавства; № 29 (2022); 351-359

In the article, careful attention is paid to the suggestive aspects of advertising discourse, in particular, such a variety of it as image discourse, which is sometimes equated with prestigious advertising discourse. The purpose of the article is to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=scientific_p::eb1a96ee44edf4e38fa18e5007a3805a
http://zum.onu.edu.ua/article/view/262421