Zobrazeno 1 - 10
of 84
pro vyhledávání: '"РЕКЛАМНЫЙ СЛОГАН"'
Autor:
Skripnik K.V., Gerasimova A.V.
Publikováno v:
Russian Linguistic Bulletin, Vol 51, Iss 3 (2024)
The present work explores the personal determinacy of the Chinese advertising slogan as a type of microtext. Despite numerous studies on advertising texts, in particular on advertising slogans, much of this topic remains unexplored. In favor of the r
Externí odkaz:
https://doaj.org/article/dec0badba2c1457783d1a08559ac2c97
Autor:
Рахимова С.Р.
Publikováno v:
Russian Linguistic Bulletin, Vol 47, Iss 11 (2023)
Языковым материалом для данного исследования послужили рекламные слоганы о скидках и снижении цен ко Дню космонавтики. В своей работе а
Externí odkaz:
https://doaj.org/article/81242adf14614cdd90e7eedd2864bed2
Autor:
Skripnik, K.V.
Publikováno v:
Russian Linguistic Bulletin, Vol 2022, Iss 1 (29), Pp 183-186 (2022)
The present work explores the local architectonics of the advertising slogan as a type of microtext in Chinese. Despitenumerous studies on the issue of advertising texts, in particular on the advertising slogan, much of this topic remainsunexplored.
Externí odkaz:
https://doaj.org/article/e4a13c8dc9af4dcf9c1be33440f589c8
Autor:
Elena Grushevskaya
Publikováno v:
Гуманитарные и юридические исследования, Vol 0, Iss 4, Pp 174-178 (2021)
The article deals with the problem of strategic potential regarded as part of communication theory, discourse theory, cognitive linguistics. The concept under analysis is characterized in terms of communicative and cognitive realization which ensures
Externí odkaz:
https://doaj.org/article/5dcab694201c4aef91a08557517c2f71
Publikováno v:
Sovremennye Issledovaniâ Socialʹnyh Problem, Vol 10, Iss 4-3, Pp 206-216 (2018)
Резюме. Статья посвящена проблеме выявления сходных и отличных языковых единиц выражения коммуникативных тактик в реализации коммуник
Externí odkaz:
https://doaj.org/article/5aa793f9a13b441d91ea3b095f7f6850
Autor:
Elena S Mikheeva
Publikováno v:
RUDN Journal of Language Studies, Semiotics and Semantics, Vol 8, Iss 4, Pp 847-853 (2017)
The urgency of the work is due to the fact that modern speech activity has a distinct creative character. The research of the creative potential itself in the linguistic system, on the one hand, and linguistic identity (the speaker), on the other, is
Externí odkaz:
https://doaj.org/article/9a4b7d6cd4484bd2a85f6330002641aa
Autor:
A A Batalov, E A Yankovskaya
Publikováno v:
RUDN Journal of Language Studies, Semiotics and Semantics, Vol 0, Iss 1, Pp 161-167 (2015)
The article analyses the phonetic peculiarities of verbal component of slogans in advertising with humour elements. Phonetic units being deprived of meaning themselves a still capable of creating additional connotations and expressive stylistic effec
Externí odkaz:
https://doaj.org/article/912aa299c20245b6b56c4c4a4c3b1c48
Autor:
G M Polyakova
Publikováno v:
RUDN Journal of Language Studies, Semiotics and Semantics, Vol 0, Iss 2, Pp 125-131 (2015)
The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacul
Externí odkaz:
https://doaj.org/article/f5bba9d5f124479ca32e47ad6aa16419
Publikováno v:
A breakthrough in science: development strategies
Новое слово в науке: стратегии развития
Новое слово в науке: стратегии развития
В статье обосновывается актуальность темы языковых особенностей рекламы, а также раскрывается понятие «рекламный слоган». Авторами ст
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=interactivep::46d2a933c285e654b9f938614912b447
https://interactive-plus.ru/article/556912/discussion_platform
https://interactive-plus.ru/article/556912/discussion_platform
Autor:
A E Bazanova, N P Kirilenko
Publikováno v:
RUDN Journal of Studies in Literature and Journalism, Vol 0, Iss 2, Pp 78-82 (2013)
The advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it.
Externí odkaz:
https://doaj.org/article/a83a579aac234be7896e01f1b0a377a6