Zobrazeno 1 - 10
of 55
pro vyhledávání: '"БРЕНДИНГ ТЕРРИТОРИЙ"'
Publikováno v:
Высшее образование в России, Vol 0, Iss 5, Pp 81-86 (2022)
The key theme of the article is the possibility of higher school promotion and developmentof its international relations through the image of the territory where it is located. The authors describe new media in the Internet as the main channel of com
Externí odkaz:
https://doaj.org/article/2e32e8a3ea17475ea8962e391cd08190
Autor:
Anna Anatolievna Kaganovich
Publikováno v:
RUDN Journal of Political Science, Vol 20, Iss 2, Pp 288-297 (2018)
The article analyzes the theoretical foundations and components of the phenomenon of “national branding”, identifies the strengths and weaknesses of the concept, evaluates the methodological foundations of the country's reputation management. The
Externí odkaz:
https://doaj.org/article/6606926f8cdf474b90d4222dc7a0be1c
Туристическая отрасль все чаще играет особую роль в экономике стран, регионов, городов и отдельных локаций. Она не только становится ист
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fa2a4ca104266d4eb0266eb277eee3f
Autor:
Romanova Anna A.
Publikováno v:
Bìznes Inform, Iss 7, Pp 74-79 (2013)
More and more attention is paid to significance of branding as an instrument of increase of competitiveness of the territories in the process of development of globalisation and urbanisation. However, today one can feel insufficiency of scientific re
Externí odkaz:
https://doaj.org/article/f61c0939505543f1adcbc01b552b4a5c
В данной статье рассматривается территориальная айдентика как отдельная область научного знания в рамках искусствоведения, а также ка
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::125bee6c7d6710bd0ffc32a95f354b8f
Autor:
Glumnushina, P. S., Platonov, A. M.
This article is devoted to research in the field of brand development for public spaces. The analysis of the formation of the brand of city embankments and its influence on increasing the attractiveness of places to visit is carried out. The characte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::75ba7605319846d7638b93b4db2187a9
https://hdl.handle.net/10995/99658
https://hdl.handle.net/10995/99658
Останніми роками поряд з брендами компаній та відомих осіб існують бренди територій. Єдиний спосіб гідно конкурувати за ресурси, інвест
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2001::2eeae43eed92a8f1f516cacedf083e83
https://essuir.sumdu.edu.ua/handle/123456789/86211
https://essuir.sumdu.edu.ua/handle/123456789/86211
Autor:
Sergey N. Isaev, Alexander V. Bykov, Galina V. Gorelova, Evgenij Yu. Zakharchenko, Anna V. Maslennikova, Svetlana A. Khlebnikova
Publikováno v:
Статистика и экономика, Vol 0, Iss 4, Pp 66-60 (2016)
The article presents the results of research work on designing the strategies for socio-economic development for the Sholokhovskiy municipal district of Rostov region and Chusovskoy municipal district of Perm Region, which was made by research team o
Externí odkaz:
https://doaj.org/article/20ff933a1ddd4cf2a6d0b8820328feee
В статье рекламная коммуникация рассматривается как ресурс формирования экологического сознания общества. Выявляются два типа страте
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a8270b7eb6394519416859be67117862
Autor:
A.A. Kaganovich
Publikováno v:
RUDN Journal of Political Science, Vol 20, Iss 2, Pp 288-297 (2018)
The article analyzes the theoretical foundations and components of the phenomenon of “national branding”, identifies the strengths and weaknesses of the concept, evaluates the methodological foundations of the country's reputation management. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6e6f65a0710ea528b276439dd9fdf41b
http://journals.rudn.ru/political-science/article/view/19078
http://journals.rudn.ru/political-science/article/view/19078