Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Ștefan-Claudiu Căescu"'
Autor:
Florina Botezatu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan, Daniela Marinica, Alkadour Abdullah
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 113-119 (2022)
In the simplest approach, the concept of MarTech is at the crossroads of marketing and technology and refers to all the technologies that an organization can use to conduct its marketing activities, generating a significant impact on its marketing pl
Externí odkaz:
https://doaj.org/article/fe09a45dddd844a7948ca5adf16981c0
Autor:
Adrian Ionuț MOȘESCU, Raluca Giorgiana CHIVU, Ștefan-Claudiu CĂESCU, Ionuț-Claudiu POPA, Florina BOTEZATU
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 259-264 (2020)
Nowadays, organizations collect and store an enormous amount of information to be able to use them. This faces the organizations to the challenge of managing and extracting the valuable data to support their decisions. The term of "Big Data" is now g
Externí odkaz:
https://doaj.org/article/5016a208fc4c4776b5816f542d46401b
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 274-279 (2020)
The purpose of this article is to present how viral marketing works in politics, especially in election campaigns. At present, viral techniques are intensively used to promote candidates in elections, through new methods and new channels of communica
Externí odkaz:
https://doaj.org/article/821541acc18c4a079dcbeeb7f7676e34
Autor:
Andreea Orîndaru, Mihaela Constantinescu, Daniela Ioniță, Ștefan-Claudiu Căescu, Florina Botezatu
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 319-326 (2020)
In an era of massive expansion of digital communication, companies around the world and across industries face the challenge of engaging in fruitful and impactful online conversations with their customers. Within this context, a new need has emerged
Externí odkaz:
https://doaj.org/article/e73c94f328d54e46883564bbce65e7dd
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 368-378 (2019)
Knowledge has always been a never-ending growth space where the more we discover, the more there is to be discovered. Within this framework, research has played an enormous role as an organized and clearly determined space that generated fundamental
Externí odkaz:
https://doaj.org/article/11298c9ca9ec48b79abd48b891142fd0
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 107-115 (2019)
Along with the development of the Internet and IT technologies, there were noted changes in Digital Marketing Strategy also in Banking Sector. Until recent times, the customers have not had access to a wealth of information about a particular financi
Externí odkaz:
https://doaj.org/article/8fff7a0e69ca4c35911cb3b8154ef9c7
Autor:
Laura Daniela Roșca (Tănase), Mihaela Constantinescu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 350-356 (2019)
Online migration characterizes both consumers and the business environment, which makes us see the integration of new technologies in this virtual environment as a natural development. User behavior requires additional efforts for technology adaptabi
Externí odkaz:
https://doaj.org/article/e81e2367daa94712bf01de6e7ec6fd75
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 379-389 (2019)
Academic research and, more precisely, its funding have been a major concern for both institutions and policymakers. And one way to tackle with the shortage of funds compared to the huge diversity of research plans, various organisms have developed o
Externí odkaz:
https://doaj.org/article/8b9bb34c094e4a7aa175b759becc7b50
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 263-272 (2018)
This paper focuses on the multiple ways of building a brand in the current music industry, with a focus on Romania. The main idea of this paper is to determine the opinions of music consumers toward the brand of a musician, in general, and then to bu
Externí odkaz:
https://doaj.org/article/d9707ff6a83848a5889ee2613deeffc7
Autor:
Ștefan-Claudiu Căescu, Maria-Floriana Popescu, Andreea Orîndaru, Florina Botezatu, Margareta Stela Florescu, Carmen-Cristina Runceanu-Albu
Publikováno v:
Sustainability, Vol 13, Iss 5762, p 5762 (2021)
Sustainability
Volume 13
Issue 11
Sustainability
Volume 13
Issue 11
Consumption has lately been under the microscope facing pressure from all stakeholders as principles of sustainability have gained more popularity. In this context, a new sustainable consumer model was born, referring to major shifts in buying and co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17bddb89ec74846d1872763e37b910ae
https://www.mdpi.com/2071-1050/13/11/5762
https://www.mdpi.com/2071-1050/13/11/5762