RETHINKING IMPULSE BUYING BEHAVIOUR: EVIDENCE FROM GENERATION Y CONSUMERS.

Autor: Vojvodić, Katija D., Matić Šošić, Matea D., Žugić, Jelena D.

Publikováno v: Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije; Jun2018, Vol. 8 Issue 1, p55-71, 17p