Výsledky vyhledávání - "švedski potrošači"

Čimbenici koji utječu na namjeru kupovine ekoloških proizvoda – kontekst hrvatskih i švedskih potrošača

Autor: Dropulić, Branka

Zbog negativnog utjecaja potrošnje i proizvodnje na okoliš, održivost je postala imperativ ; potrošačima kao način života, a poduzećima kao način poslovanja. Iako postoji paradoks između potrošnje i zaštite okoliša, odgovorno ponašanje

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::3688936edb599e931d2fcda9555b1e76
https://www.bib.irb.hr/780735

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Akademický článek

ARE CONSUMERS ALWAYS GREENER ON THE OTHER SIDE OF THE FENCE? FACTORS THAT INFLUENCE GREEN PURCHASE INTENTIONS – THE CONTEXT OF CROATIAN AND SWEDISH CONSUMERS.

Autor: Dropulić, Branka¹ bdropulic@efzg.hr, Krupka, Zoran¹ zkrupka@efzg.hr

Publikováno v: Market / Trziste. 2020 Special Issue, Vol. 32, p99-113. 15p.

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Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers

Autor: Zoran Krupka, Branka Dropulić

Publikováno v: Tržište, Vol 32, Iss Special Issue, Pp 99-113 (2020)
Market-Tržište
Volume 32
Issue Special Issue

Purpose – Seeking to understand sustainability through the concept of green marketing mix and green consumer behaviour better, this paper examines their role in expressing green purchase intentions. Aiming to get a better insight into green consume

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0c266a478aeb3661d506bf93a8a13cd2
https://hrcak.srce.hr/file/360946

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