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pro vyhledávání: '"Šenková, Simona"'
Autor:
Šenková, Simona
Master's Thesis "Improvement Theory 'Brand Engagement in Self-Concept' through Qualitative Research" explains consumer-brand relationship view of new theory, which extends existing knowledge of incorporation brands into the self-concept. The main obj
Externí odkaz:
http://www.nusl.cz/ntk/nusl-162361
Autor:
Šenková, Simona
Master's Thesis "Improvement Theory 'Brand Engagement in Self-Concept' through Qualitative Research" explains consumer-brand relationship view of new theory, which extends existing knowledge of incorporation brands into the self-concept. The main obj
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::ac448badf1304c7edff6e6c986373b88
http://www.nusl.cz/ntk/nusl-162361
http://www.nusl.cz/ntk/nusl-162361
Autor:
Šenková, Simona
The bachelor thesis "The Use of Emotions Fear in Social Marketing" is concerned with finding an appropriate degree of fear in social campaigns, which try to change attitudes and behavior. The theoretical part defines basic terminology of marketing co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::f3000a538c7186cbdcdabc2190650672
http://www.nusl.cz/ntk/nusl-73751
http://www.nusl.cz/ntk/nusl-73751