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Autor:
Š Nebojša Žarković
Publikováno v:
Tokovi osiguranja. 36:21-52
The subject of research in this paper is the marketing of insurance brokerage and agency as an area that has long been neglected in developed countries. Until recently, almost no one in our country dealt with these issues. The paper presents the conc
Autor:
Š Nebojša Žarković
Publikováno v:
Tokovi osiguranja. 36:7-43
This Article explores a direct, personal interview as the most important type of communication with a client in insurance agency and brokerage, that is in insurance business as a whole. The accent is primarily placed on the preparation for an intervi