Zobrazeno 1 - 10
of 100
pro vyhledávání: '"řízení značky"'
Autor:
OSYPENKO, Yaroslava
My bachelor thesis deals with the position of the dm drogerie markt's private labels on the Czech market. The main goal of this thesis is the selection of appropriate communication tools that will result in increasing the awareness of the private lab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::7d593102f8ea360d0df25636c5531e01
http://www.nusl.cz/ntk/nusl-525149
http://www.nusl.cz/ntk/nusl-525149
Autor:
Soumar, David
Title: Congruence of Brand Personality of Selected Tennis Brand and Brand Personality of a Tennis Player Objectives: This work aims to identify and analyse the brand personality of the brand. After identifying both brand personalities, the correlatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::462bd8893718a1bd5ba36c8f36feb2fa
http://www.nusl.cz/ntk/nusl-507249
http://www.nusl.cz/ntk/nusl-507249
Autor:
Šenková, Kateřina
The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in t
Externí odkaz:
http://www.nusl.cz/ntk/nusl-443012