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In today's marketing world, there are highly competitive business environments in every industry. The companies try to survive, and their strategical conceptual thinking and entrepreneurship levels help them to be unique in their industry. The innova
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c124d31a4c3cf140d16c8c91b9edee31
https://doi.org/10.5772/intechopen.85008
https://doi.org/10.5772/intechopen.85008
Autor:
Ipek Halim
Publikováno v:
Online Journal of Communication and Media Technologies. 2
Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the personality symbols. It aim