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Publikováno v:
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 19, Iss 4, Pp 112-126 (2024)
With the development of social networks, influencer marketing is a growing trend globally in general and the cosmetics industry in particular. However, administrators always have a problem with how to implement marketing strategies by influencers eff
Externí odkaz:
https://doaj.org/article/d0a47aab11544db59f0ccb1e3773d154
