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Autor:
Ćuzović Sreten D.
Publikováno v:
Marketing (Beograd. 1991), Vol 35, Iss 4, Pp 193-197 (2004)
The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers for the quality of a produ
Externí odkaz:
https://doaj.org/article/0c6dbd3c294a4db28ef67510cc2cae28
