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Autor:
Afra Arslan, Koray Tecimer, Hacer Turgut, Ömür Bali, Arda Yücel, Gülfem Isiklar Alptekin, Günce Keziban Orman
Publikováno v:
Entropy, Vol 26, Iss 2, p 109 (2024)
Measuring the immediate impact of television advertisements (TV ads) on online traffic poses significant challenges in many aspects. Nonetheless, a comprehensive consideration is essential to fully grasp consumer reactions to TV ads. So far, the meas
Externí odkaz:
https://doaj.org/article/419503aecdcc4d10a187286c3b44001d
