Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ömür Bali"'
Autor:
Afra Arslan, Koray Tecimer, Hacer Turgut, Ömür Bali, Arda Yücel, Gülfem Isiklar Alptekin, Günce Keziban Orman
Publikováno v:
Entropy, Vol 26, Iss 2, p 109 (2024)
Measuring the immediate impact of television advertisements (TV ads) on online traffic poses significant challenges in many aspects. Nonetheless, a comprehensive consideration is essential to fully grasp consumer reactions to TV ads. So far, the meas
Externí odkaz:
https://doaj.org/article/419503aecdcc4d10a187286c3b44001d
Autor:
Arslan, Afra1 (AUTHOR) aarslan@ilab.com.tr, Tecimer, Koray1 (AUTHOR) ktecimer@ilab.com.tr, Turgut, Hacer1 (AUTHOR) htilbec@ilab.com.tr, Bali, Ömür1 (AUTHOR) ayucel@ilab.com.tr, Yücel, Arda1 (AUTHOR), Alptekin, Gülfem Isiklar2 (AUTHOR) gisiklar@gsu.edu.tr, Orman, Günce Keziban2 (AUTHOR) korman@gsu.edu.tr
Publikováno v:
Entropy. Feb2024, Vol. 26 Issue 2, p109. 16p.