Výsledky vyhledávání - "Çam, F. Burcu"

Akademický článek

The impact of social innovation on environmentally friendly product involvement

Autor: Güven, Tayfun, Çam, F. Burcu, Bilgili, Bilsen, Erci̇ş, Aysel

Publikováno v: Innovation & Management Review, 2024, Vol. 21, Issue 2, pp. 94-109.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/INMR-10-2021-0191

Determination of brand love dimensions ın automobile brands and examination of these dimensions ın terms of demographic characteristics of consumers

Autor: Topuz, Hatice, Çam, F. Burcu, Bilgili, Bilsen

Today, the needs and expectations of consumers have differed compared to the past. While consumers prefer products or services, they have turned their approach to the abstract benefits such as brand rather than physical features. The importance which

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______9439::6b84fdd15715e6c47089bac9740b104d
https://hdl.handle.net/20.500.12569/527

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