Zobrazeno 1 - 3
of 3
pro vyhledávání: '"SangHak Lee"'
Autor:
Howell, John R.1 jrhowell@psu.edu, Sanghak Lee2 sanghak-lee@uiowa.edu, Allenby, Greg M.3 allenby.1@osu.edu
Publikováno v:
Marketing Science. Mar/Apr2016, Vol. 35 Issue 2, p319-334. 16p. 4 Diagrams, 9 Charts, 5 Graphs.
Autor:
Sanghak Lee1 sanghak-lee@uiowa.edu, Jaehwan Kim2 jbayes@korea.ac.kr, Allenby, Greg M.3 allenby.1@osu.edu
Publikováno v:
Marketing Science. May/Jun2013, Vol. 32 Issue 3, p454-470. 17p. 10 Charts, 2 Graphs.
Publikováno v:
SSRN Electronic Journal.
Asymmetric complements refer to goods where one is more dependent on the other, yet consumers receive enhanced benefit from consuming both. Examples include garden hoses and sprinklers, chips and dip, and routine versus personalized services where th