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Dieter Pfister
Brand theory and practice have remained quite two-dimensional to this day and focus on logos, corporate design, website design, etc. As with atmospheres, it was the sales room where the brand idea was spatialised early on. This chapter discusses how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5b680233e13bb7184c99b2ff554d5a47
http://www.alexandria.unisg.ch/259265/
http://www.alexandria.unisg.ch/259265/
For actors in a tourism destination, the atmospheric turn initially means looking at themselves in a more holistic and differentiated way. Through the analysis of strategic visitor flows, it is possible to identify subspaces with high frequency, whic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be7166e2678d9d7942230a58b5b8041b
https://doi.org/10.1108/s1871-317320190000016019
https://doi.org/10.1108/s1871-317320190000016019