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pro vyhledávání: '"Gandolfo Dominici"'
Autor:
Gandolfo Dominici
Publikováno v:
Kybernetes. 50:2697-2700
Autor:
Gandolfo Dominici
Publikováno v:
Kybernetes. 42:340-348
In the current situation of growing information overload, individuals are gradually becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insight
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3c1e69ce8dfb5f62f131cc23cc22cbf9
http://hdl.handle.net/10447/208595
http://hdl.handle.net/10447/208595
Autor:
Gandolfo Dominici
This set of articles arises from a series of conferences (Business Systems Laboratory Symposia, 2013-2015) and in particular from the 2nd Business systems Laboratory International Symposium, Rome 2014 with the theme ‘Systems Thinking for a Sustaina
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3d6aa342301078c7fbfd6ce47e30e069
http://hdl.handle.net/10447/141741
http://hdl.handle.net/10447/141741
The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer cul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d2bf0689cbe7ca681cd2d0aff2af505
http://hdl.handle.net/10447/84067
http://hdl.handle.net/10447/84067