Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Byoungho Jin"'
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:389-406
PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of cou
Publikováno v:
Management Decision. 57:3159-3176
Purpose To extend the understanding of country image to the country whose image is less distinctive, the purpose of this paper is to examine two salient factors: one country’s prototypical brand and its cultural influence (i.e. Korean Wave) on shap
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:386-405
Purpose It is critical to understand how global consumers evaluate the quality of Asian products while marketing Asian products in the global marketplaces. The purpose of this paper is to examine the impact of Korea’s macro and micro country image
Publikováno v:
Journal of Product & Brand Management. 28:63-79
Purpose The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and developing countries with regard to brand-building approach, type and number of
Autor:
Byoungho Jin, Daeun Chloe Shin
Publikováno v:
Pivoting for the Pandemic.
In the fashion industry, acquisitions have become commonplace across company types, from established luxury brands to startups. In 2018, 38% of all M&As in 12 luxury sectors ranging from apparel to hotels were carried out in the apparel & accessories
Publikováno v:
Management Decision. 56:1663-1681
Purpose While country image consists of two hierarchical images – macro country image at the country level and micro country image at the specific product level – previous studies have largely failed to detail its varying effects by product categ
Publikováno v:
International Journal of Market Research. 61:668-682
Although it is well accepted that country image plays a major role in product evaluation and purchase intention in the literature, there is insufficient evidence regarding the effects of country image dimensionality on purchase intentions by product
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 29:933-946
Purpose Country image determines consumers’ beliefs toward the country’s products, through halo effect. While the relevant literature is predominantly focused on the context of well-known products from traditionally leading exporters, the purpose
Autor:
Michelle Childs, Byoungho Jin
Publikováno v:
Journal of International Consumer Marketing. 28:154-168
The desire for status is a strong motivational force that encourages consumers to appraise products/brands associated with high social standing. This research investigates two social status marketing techniques (scarcity and the presence of a brand)
Autor:
Byoungho Jin, Elena Cedrola
Publikováno v:
Product Innovation in the Global Fashion Industry ISBN: 9781137523488
Innovation is the development of new products, production processes, business practices or forms of organization. It is key to the creation of competitive advantages in organizations and increasingly at the center of long-term strategy. Innovations c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::efe167cd0ba9ea1db87e68d76a2195c1
http://hdl.handle.net/11393/242818
http://hdl.handle.net/11393/242818