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Autor:
Dieter Pfister
Brand theory and practice have remained quite two-dimensional to this day and focus on logos, corporate design, website design, etc. As with atmospheres, it was the sales room where the brand idea was spatialised early on. This chapter discusses how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5b680233e13bb7184c99b2ff554d5a47
http://www.alexandria.unisg.ch/259265/
http://www.alexandria.unisg.ch/259265/
Autor:
Dieter Pfister
First, this chapter traces how the concept of atmosphere has evolved in the fields of theology, philosophy, geography, sociology, psychology and architecture. Then it analyses the question of how to describe atmospheres and how to deepen the percepti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a0485da913fc62d1de46f5087798c0bd
https://doi.org/10.1108/s1871-317320190000016007
https://doi.org/10.1108/s1871-317320190000016007
Publikováno v:
1st Annual International Conference on Tourism and Hospitality Research (THoR 2012).
The goal of this study is to learn more about tourists’ understanding of sustainable tourism. The empirical survey with 6,000 respondents in eight countries identifies the most relevant aspects of sustainable tourism from a tourists’ perspective.