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pro vyhledávání: '"SangHak Lee"'
Publikováno v:
SSRN Electronic Journal.
EEG responses to a target-scene event are measured in TV-ad exposure. These responses are analyzed to identify the relationship between affect and cognition. At the onset of the target event, total occipital alpha blocking, right occipital hemispheri
Publikováno v:
Marketing Science. 35:319-334
Promotions are used in marketing to increase sales and drive profits by temporarily decreasing the price per unit of a good. Some price promotions apply to all quantities (20% off), some have limits on the number of units that can be purchased at a r
Publikováno v:
SSRN Electronic Journal.
It is little investigated how affect (or motivation) influences vigilance-learning process. EEG (Electroencephalography) is used to measure affect and vigilance-learning. Affect is indicated by the difference between left and right prefrontal alpha-b
Publikováno v:
Journal of the Korean Society for Aviation and Aeronautics. 22:95-107
Autor:
Greg M. Allenby, Sanghak Lee
Publikováno v:
SSRN Electronic Journal.
Market basket data reflect purchases from multiple product categories, some of which are complements and others that are substitutes. Consumers are more likely to make joint purchases from categories that are complements, and less likely to make join