Zobrazeno 1 - 10
of 53
pro vyhledávání: '"Byoungho Jin"'
Autor:
Reza Ashari Nasution, Jae-Eun Chung, So Won Jeong, Robert Jeyakumar Nathan, Heesoon Yang, Byoungho Jin
Publikováno v:
Polish Journal of Management Studies. 22:277-290
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:389-406
PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of cou
Autor:
Naeun Lauren Kim, Byoungho Jin
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:242-256
PurposeOne of the major concerns in the emerging phenomenon of collaborative consumption (CC) is the issue of contamination (i.e. feeling “grossed out” when sharing items with others). Guided by the law of contagion and the consumer contamination
Publikováno v:
Journal of Brand Management. 27:495-507
Built on reference dependence, this study investigated how the framing of cost information affects perceived gains and losses, and tested the mediating roles of gain and loss perceptions in the relationship between cost information and price fairness
Autor:
Byoungho Jin, Michelle Childs
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 24:49-65
PurposeMany fashion brands employ growth strategies that involve strategically aligning with a retailer to offer exclusive co-brands that vary in duration and perceived fit. While growth and publicity are enticing, pursuing collaboration may change c
Publikováno v:
The Journal of The Textile Institute. 111:795-807
Offshoring strategies raise a critical question to defining the country images of brands, as offshoring results in discrepancies between the country-of-brand origin (COB) and the country-of-manufac...
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:386-405
Purpose It is critical to understand how global consumers evaluate the quality of Asian products while marketing Asian products in the global marketplaces. The purpose of this paper is to examine the impact of Korea’s macro and micro country image
Publikováno v:
Business Ethics: A European Review. 29:193-211
Negative publicity, defined as the public disclosure of a problematic incident associated with a brand, is a critical issue for fashion brands, as it vitiates the image of targeted brands and drives consumers’ voice and exit behaviors. Despite the
Autor:
Byoungho Jin, Bharath Ramkumar
Publikováno v:
Journal of Retailing and Consumer Services. 49:186-197
International Online Outshopping (IOO) is the phenomenon where consumers shop online from various electronic marketplaces across the globe. By experimentally testing a diphasic theoretical model on the IOO behavior of U.S. consumers at Chinese and U.
Autor:
Junghwa Son, Byoungho Jin
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 31:1516-1531
Purpose Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the leisure class, this study tested two moderating effects to a