Zobrazeno 1 - 10
of 60
pro vyhledávání: '"Helena Alves"'
Autor:
Helena Alves
Publikováno v:
Journal of Spatial and Organizational Dynamics, Vol III, Iss 3, Pp 193-203 (2015)
Recruitment and management of volunteers in non-profit organizations is a fundamental activity in increasing these organizations’ capacity and one that can benefit considerably from applying marketing principles. However, these organizations are f
Externí odkaz:
https://doaj.org/article/400253382ad34a57934156db3c0204ae
Publikováno v:
Journal of Marketing for Higher Education. :1-25
Publikováno v:
Journal of Marketing for Higher Education. :1-26
Publikováno v:
Journal of Marketing for Higher Education. :1-19
Publikováno v:
International Journal of Wine Business Research. 34:278-307
Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and busine
Publikováno v:
Journal of Research in Interactive Marketing. 16:173-188
PurposeThe customer as an active and engaged value co-creator raises new challenges for theory and practice, especially in the hospitality industry. However, the connection between engagement and co-creation is little studied in the hotel/tourism lit
Autor:
Beatriz Cândido Aires Dias, Bruna Giraldi, Sarah Helena Alves de Souza Nascimento, Priscila Jenifer de Genova, Elizabeth Regina de Melo Cabral, Geisiany Maria de Queiroz-Fernandes, Arielle de Sousa Pelissoni
Publikováno v:
Brazilian Journal of Development. 7:20235-20253
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 34:311-350
Social marketing thinking and strategies have been used by public health and nongovernmental organizations to improve treatment adherence, with encouraging results. However, in contexts characteriz...
Publikováno v:
International Review on Public and Nonprofit Marketing. 18:57-94
For several medical treatments there is considerable scientific and medical uncertainty about the relative benefits and risks they imply. The literature indicates social support as an important factor in health uncertainty management and the concept
Publikováno v:
International Review on Public and Nonprofit Marketing. 18:3-26
Studies of factors generating loyalty to tourism destinations have included extensive research into transactional marketing variables, but researchers have neglected relationship variables and, thus, have developed only a partial understanding of loy