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pro vyhledávání: '"Sapna Rakesh"'
Autor:
Sapna Rakesh, Arpita Khare
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 19:311-320
Online shopping continues to attract investment from retailers. Online shopping websites offer discounts and promotions to attract online shoppers. Online retailing is in nascent stages of growth in India. The research examines influence of deal pron
Autor:
Arpita Khare, Sapna Rakesh
Publikováno v:
International Journal of the Built Environment and Asset Management. 1:41
The purpose of this study was to understand the Indian youths? motives for using loyalty programmes of retailers. The research aimed at studying the behaviour of consumers using loyalty programmes. Indian youth of age group 20?28 years was contacted
Autor:
Sapna Rakesh, Arpita Khare
Publikováno v:
International Journal of Electronic Marketing and Retailing. 2:378
Relationship marketing has developed from focusing on retaining customers. The traditional view of marketing focused on 'single, discrete transactions' (McIlroy and Barnett, 2000). The important aspect of relationship marketing is the evolution of st