Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Byoungho Jin"'
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 25:389-406
PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of cou
Autor:
Byoungho Jin, Seung Bong Ko
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 21:70-87
Purpose The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green ap
Autor:
Hongjoo Woo, Byoungho Jin
Publikováno v:
Clothing and Textiles Research Journal. 34:20-36
Although Corporate Social Responsibility (CSR) is a crucial issue for the apparel industry, it was limitedly investigated whether consumers' perceptions of CSR affect apparel companies’ brand equity in previous research. The purpose of this study w
Autor:
Sojin Jung, Byoungho Jin
There is a growing interest in slow fashion, yet empirical evidence to support its branding strategies is still lacking. To help slow fashion branding strategies, this study was aimed at better understanding consumers' perspectives. Considering the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e81af8f9d81f37a0733386f9e08d1b37
https://doi.org/10.31274/itaa_proceedings-180814-1857
https://doi.org/10.31274/itaa_proceedings-180814-1857
This study paid attention to the role of a corporate brand that most represents the country, referred to as prototypical brand, in shaping country image. Since the role of the prototypical brand (e.g., Samsung) in creating positive image will be crit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::551f35ee8c16ffe16ca9a4969fcc3d26
https://doi.org/10.31274/itaa_proceedings-180814-1782
https://doi.org/10.31274/itaa_proceedings-180814-1782
Autor:
Shubhapriya Bennur, Byoungho Jin
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 17:306-321
PurposeApparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important apparel attributes in USA (developed country) and India (developing c
Autor:
Byoungho Jin, Ji Hye Kang
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
It has been widely confirmed that emotion elicited by products, services, and store atmosphere positively impact subsequent consumer responses such as satisfaction (e.g., Hume and Mort 2010) and purchase intention (e.g., Kang et al. 2010). Prior stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c26e999248bdd965b184498487f9b42
https://doi.org/10.1007/978-3-319-10912-1_210
https://doi.org/10.1007/978-3-319-10912-1_210