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pro vyhledávání: '"Gandolfo Dominici"'
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better repr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50dfc5ba220fac60bfcf7b4b77d03827
https://doi.org/10.4018/978-1-4666-6543-9.ch002
https://doi.org/10.4018/978-1-4666-6543-9.ch002
The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer cul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d2bf0689cbe7ca681cd2d0aff2af505
http://hdl.handle.net/10447/84067
http://hdl.handle.net/10447/84067
Autor:
Paolo Roma, Gandolfo Dominici
Publikováno v:
International Journal of Electronic Marketing and Retailing. 7:159
In this paper, we take the perspective of app developers. Specifically, based on a sample of top paid apps from three major app stores, i.e., App Store, Google Play, and Blackberry World, we construct a hedonic price model to examine the role of rele
Publikováno v:
International Journal of Markets and Business Systems. 2:126
This qualitative paper aims to point out the incidence of small world characteristics in the World Wide Web. To this end, some theoretical implications of small world theory (SWT) are verified using information from focus groups and in-depth intervie
Autor:
Gandolfo Dominici
The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic lite
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::050b71430308f3bd6ac27a9c8436575f
http://hdl.handle.net/10447/47368
http://hdl.handle.net/10447/47368