Zobrazeno 1 - 10
of 299
pro vyhledávání: '"Helena Alves"'
Publikováno v:
RAUSP Management Journal, Vol 56, Iss 3, Pp 295-313 (2021)
Purpose – This paper aims to reinforce the arguments for applying the social support concept in social marketing. Design/methodology/approach – This paper aims to conceptually outline the potential positive contribution of social support for soci
Externí odkaz:
https://doaj.org/article/68e4458792bc44d69c48fd8908a92437
Publikováno v:
Faces: Revista de Administração, Vol 9, Iss 4 (2010)
Ao abordar o marketing aplicado ao ensino superior, este estudo tem como objetivos discutir os conceitos teóricos do marketing educacional e aplicálos aos contextos brasileiro e português. Tendo em consideração que o marketing educacional tem a
Externí odkaz:
https://doaj.org/article/45fcf106da074eccaf969451eb22f0cb
Autor:
Daianne Cristina Rocha, Luiz Gonzaga Porto Pinheiro, Leandro Teixeira Cacau, Ana Luiza de Rezende Ferreira Mendes, Paulo Henrique Diógenes Vasques, Antônio Augusto Ferreira Carioca, Helena Alves de Carvalho Sampaio, Ilana Nogueira Bezerra
Publikováno v:
Nutrition and Cancer. 74:2436-2443
INTRODUCTION There are gaps in knowledge in breast cancer prevention studies focusing on interactions among mammographic findings, inflammation, and diet, especially those related to carbohydrates. OBJECTIVE We aimed to verify the association among m
Publikováno v:
Journal of Research in Interactive Marketing. 16:173-188
PurposeThe customer as an active and engaged value co-creator raises new challenges for theory and practice, especially in the hospitality industry. However, the connection between engagement and co-creation is little studied in the hotel/tourism lit
Autor:
Zélia Maria da Silva Serrasqueiro Teixeira, José Ramos Pires Manso, Ana Nave, Cristina Estevão, Helena Alves
Publikováno v:
Anatolia. 33:128-142
There is scarce evidence on the factors that contribute to regional development based on tourism connection with agri-food sector and related sectors. The aim of this research is to identify the ma...
Autor:
Sabrina Dantas Sabry, Helena Alves de Carvalho Sampaio, Soraia Pinheiro Machado Arruda, Yanna Letícia Menezes Paiva, Lia Silveira Adriano, Antônio Augusto Ferreira Carioca, Leandro Teixeira Cacau
Publikováno v:
Revista Brasileira em Promoção da Saúde, Vol 34, Pp 1-11 (2021)
Objetivo: Verificar se e quais padrões alimentares podem estar associados ao apetite emocional em mulheres acompanhadas pelo Sistema Único de Saúde (SUS). Métodos: Estudo quantitativo, transversal e analítico realizado em 20 Centros de Saúde da
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 34:311-350
Social marketing thinking and strategies have been used by public health and nongovernmental organizations to improve treatment adherence, with encouraging results. However, in contexts characteriz...
Publikováno v:
International Review on Public and Nonprofit Marketing. 18:57-94
For several medical treatments there is considerable scientific and medical uncertainty about the relative benefits and risks they imply. The literature indicates social support as an important factor in health uncertainty management and the concept
Publikováno v:
International Review on Public and Nonprofit Marketing. 18:3-26
Studies of factors generating loyalty to tourism destinations have included extensive research into transactional marketing variables, but researchers have neglected relationship variables and, thus, have developed only a partial understanding of loy
Autor:
Cristiane Mudinutti, Lucas Lopes Leon, Murilo de Freitas Peigo, Lilian Tereza Lavras Costallat, Sandra Helena Alves Bonon, Alex Domingos dos Reis, Cláudio Lúcio Rossi, Sandra Cecília Botelho Costa
Publikováno v:
Advances in Rheumatology, Vol 60, Iss 1, Pp 1-7 (2020)
Advances in Rheumatology, Volume: 60, Article number: 42, Published: 04 SEP 2020
Advances in Rheumatology, Volume: 60, Article number: 42, Published: 04 SEP 2020
Background Human herpesviruses (HHVs) are responsible for a significant number of clinical manifestations in systemic lupus erythematous (SLE) patients. The aim of this study was to determine the frequency of active HHV infections in SLE patients and