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Dieter Pfister
Brand theory and practice have remained quite two-dimensional to this day and focus on logos, corporate design, website design, etc. As with atmospheres, it was the sales room where the brand idea was spatialised early on. This chapter discusses how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5b680233e13bb7184c99b2ff554d5a47
http://www.alexandria.unisg.ch/259265/
http://www.alexandria.unisg.ch/259265/