Zobrazeno 1 - 10
of 1 199
pro vyhledávání: '"358"'
Autor:
Atul Parvatiyar, Rajendra Sisodia
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour
Autor:
Kayley White
Masterarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Niederrhein in Mönchengladbach, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, durch eine strukturierte Literaturanalyse di
Autor:
Robert Kozielski
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid th
Autor:
Scheffler, Yves
For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies lik
Autor:
Arch G. Woodside
This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear
Autor:
The Editors of Salem Press
With engaging and easy-to-understand entries on important concepts written by experts in the field, Principles of Business: Marketing will be an invaluable resource for students and readers seeking a clear introduction to topics in marketing.
Autor:
Russell W. Belk
In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the
Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty
Autor:
Nancy Tomes
In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consum
Autor:
Mario Glowik, Slawomir Smyczek
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides val