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pro vyhledávání: '"Liu, Xinying"'
Autor:
Liu, Xinying, Wang, Zirong
Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-61264
Autor:
Liu, Xinying
Intangible Cultural Heritage is a dynamic presentation of the local community’s cultural authenticity and identity (UNESCO, 2003), differentiating it from other tourist destinations. Authenticity concerns arise in modern tourism studies (MacCannell
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-486170