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pro vyhledávání: '"365"'
Autor:
Fabio-Yannick Laschet
In diesem Open Access-Buch untersucht Dr. Fabio-Yannick Laschet unter Berücksichtigung der konstitutiven Besonderheiten des Business-to-Business-Marketings spezifische Determinanten des Noncomplainer-Verhaltens sowie ausgewählte Ansatzpunkte zur Bi
This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from sch
Autor:
Susan Linn
From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it“Engrossing and insightful... rich with details that pain
Autor:
Aric Rindfleisch, Alan J. Malter
Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research i
Autor:
Kayley White
Masterarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Niederrhein in Mönchengladbach, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, durch eine strukturierte Literaturanalyse di
Autor:
Atul Parvatiyar, Rajendra Sisodia
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour
Autor:
Arch G. Woodside
This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear
Autor:
Scheffler, Yves
For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies lik
Autor:
Robert Kozielski
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid th
Autor:
Russell W. Belk
In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the