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pro vyhledávání: '"Byoungho Jin"'
Autor:
Byoungho Jin, Naeun Lauren Kim
Publikováno v:
International Journal of Consumer Studies. 44:122-130
The notion of collaborative consumption or sharing economy—where consumers share access to ownership of properties such as cars, clothes and accommodations—has gained tremendous popularity in recent years. Development of communication technologie
Publikováno v:
Business Ethics: A European Review. 29:193-211
Negative publicity, defined as the public disclosure of a problematic incident associated with a brand, is a critical issue for fashion brands, as it vitiates the image of targeted brands and drives consumers’ voice and exit behaviors. Despite the
Autor:
Sojin Jung, Byoungho Jin
Publikováno v:
International Journal of Consumer Studies. 40:410-421
There is a growing interest in slow fashion, a production method which emphasizes quality as a way of achieving sustainability in the fashion industry. In order to develop a sophisticated and targeted marketing strategy, this study aimed to identify
Autor:
Sojin Jung, Byoungho Jin
Publikováno v:
International Journal of Consumer Studies. 38:510-519
Environmental sustainability issues become important in the apparel industry. Primary practices involve replacing harmful chemicals with environmentally friendly materials, and reducing amounts of waste and resource consumption through apparel recycl
Autor:
Cheryl Ann Farr, Byoungho Jin
Publikováno v:
Family and Consumer Sciences Research Journal. 39:31-44
While nearly 90% of apparel consumed in the United States is sourced overseas, limited empirical research of this practice has been conducted. To provide an in-depth understanding of U.S. apparel manufacturers’ global sourcing practices, this study
Publikováno v:
Family and Consumer Sciences Research Journal. 31:378-402
Consumers react differently to price. The purpose of this study was to determine if price acts as a multidimensional cue for Korean students and to determine how this cue is related to hedonic shopping value. Some consumers view high price as a cue t