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An introduction to the basic marketing management functions that are vital to the success of any business. Discusses core concepts in an easy-to-follow way and provides relevant South African examples. Aimed at marketing students and academics. Conte
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The standard stages in the research process and the methodological principles that underlie each of them. Explains the fundamental logic of social research in a new and simple way. Emphasises the role of research design in maximising the validity in
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Provides pertinent examples of the manifestation of sociology in the nursing profession. Written from a multicultural perspective reflecting on South Africa's diversity. Explains complex sociological ideas in such a way that is easy to follow. Emphas
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A report on the experiences of 70 students who entered university through two national award-winning pathways at Monash University in Australia and in South Africa. Provides insight into why these students sought university qualifications, how they a
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A fresh perspective on the management of human capital in the public sector, from recruitment to termination of services. Includes case studies and supports a problem-based learning approach. Aimed at students at both undergraduate and postgraduate l
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How organisations can deliver more results with less resources by employing the appropriate tools and techniques of monitoring and evaluation. Achieves a balance between the more abstract, theoretical underpinnings of the subject and its practical as
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The quantitative techniques that form the backbone of all statistical, economic and management models according to which forecasts and management decisions are made. Aims at not only mastering these techniques, but also understanding their roles. Dea
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An essential guide to the basic mathematics principles that are applied both globally and locally, with an in-depth discussion of the concepts and theories that underlie the teaching of this subject to learners at a young age. Carefully considers the
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This book is specially written for South African marketing students to place specific marketing topics in perspective. Discusses the essentials of pricing decisions in marketing management. Includes review questions for self-assessment and mini case