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Autor:
Kwanghe Park
Publikováno v:
Journal of the Korean Society of Costume. 68:83-95
This study aimed to classify respondents based on cosmetic consumption values, and to investigate the differences in their cosmetic purchasing behavior.their reasons for using cosmetics, the degree to which they use information sources, their product
Autor:
Kwanghee Park
Publikováno v:
Journal of the Korean Society of Costume. 67:47-65
The purpose of this study was to divide respondents by consumption values, and to examine the differences in their cosmetic purchase behavior. Cosmetic purchase behavior consisted of variables such as purchase frequency, purchase amount, place of pur