Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Maria Palazzo"'
Publikováno v:
The Routledge Companion to Marketing Research ISBN: 9781315544892
Chapter 5: This chapter elucidates and justifies mixed methodological foundations and research design. It describes mixed-method research design with justification of the choice of methodologies. This chapter can be used by postgraduate researchers w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a22fe0d775ccd2e68f367bfa3528d11a
https://doi.org/10.4324/9781315544892-7
https://doi.org/10.4324/9781315544892-7
Publikováno v:
Sustainable Branding ISBN: 9780367855703
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea65ca10720d1b82b2cc9bb4c5b86066
https://doi.org/10.4324/9780367855703-20
https://doi.org/10.4324/9780367855703-20
Publikováno v:
Sustainable Branding ISBN: 9780367855703
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acf43e04b032c401b22a806e973af8cc
https://doi.org/10.4324/9780367855703-13
https://doi.org/10.4324/9780367855703-13
Publikováno v:
Sustainable Branding ISBN: 9780367855703
Sustainable Branding
Sustainable Branding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc4c647785fce4a15386f7b15a28974a
https://doi.org/10.4324/9780367855703-5
https://doi.org/10.4324/9780367855703-5
Publikováno v:
Sustainable Branding ISBN: 9780367855703
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a014bffc3652088b1a2af6972a30ff7
https://doi.org/10.4324/9780367855703-22
https://doi.org/10.4324/9780367855703-22
Autor:
Pantea Foroudi, Maria Palazzo
Publikováno v:
Sustainable Branding ISBN: 9780367855703
Sustainable Branding
Sustainable Branding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b059c4b1c71d0cc093fa66adf2f9b00
https://doi.org/10.4324/9780367855703-1
https://doi.org/10.4324/9780367855703-1
Autor:
Maria Palazzo, Pantea Foroudi
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakehol
Autor:
Maria Palazzo, Alfonso Siano
Publikováno v:
Contemporary Issues in Branding ISBN: 9780429429156
This chapter explores, thanks to a literature review, how concepts of business ethics, corporate social responsibility (CSR), corporate sustainability, and inclusion impact on branding. Since the rise of the twentieth century, a broad debate on CSR h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::350bc769455a8624221855c7d90895e7
https://doi.org/10.4324/9780429429156-6
https://doi.org/10.4324/9780429429156-6
Autor:
Maria Palazzo, Pantea Foroudi
Publikováno v:
Contemporary Issues in Branding ISBN: 9780429429156
Contemporary Issues in Branding
Contemporary Issues in Branding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6efc792d10766f1de5893d77f3f6b81
https://doi.org/10.4324/9780429429156-1
https://doi.org/10.4324/9780429429156-1