Zobrazeno 1 - 10
of 12
pro vyhledávání: '"621"'
Autor:
Brian Tjemkes, Oli Mihalache
Transformative Strategies is based around the idea that strategic thinking is critical for organizational success in today's environment. The financial crisis, continuing economic uncertainty, digitalization, environmental issues, and social issues i
Autor:
Kaled K. Hameide
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train yo
Autor:
Ronald D. Smith
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawin
Autor:
Christopher Chapman
Strategy, risk management and project management are often considered separately by those applying their principles—but at their most effective, all are dependent upon each other for success. Enlightened Planning teaches this holistic perspective a
Autor:
Nigel G. Evans
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events contex
Autor:
Nigel Evans
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events contex
Autor:
Thomas C. Lawton, Tazeeb S. Rajwani
It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the tradit
Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings
Autor:
Gerald Bradley
The first edition of Gerald Bradley's Benefit Realisation Management quickly established itself as the definitive, practical guide to using measures to track performance throughout the life of a project or programme; enabling organisations to elimina
Autor:
Tony Morden
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strateg