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pro vyhledávání: '"Manzoni, C"'
Autor:
Manzoni, Cesar Adolar Soares
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Repositório Institucional da UFSMUniversidade Federal de Santa MariaUFSM.
This paper presents a case study in a car dealership, located in Rio Grande do Sul, Brazil. We aimed to examine the strategic management of services and identify factors such as competitive advantage to customer loyalty in a car dealership. To achiev
Externí odkaz:
http://repositorio.ufsm.br/handle/1/8400