Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Byoungho Jin"'
Autor:
Elena Cedrola, Byoungho Jin
Publikováno v:
Fashion Branding and Communication ISBN: 9781137523426
The importance of brand in the fashion business cannot be overemphasized. This chapter reviews the essence of fashion brand management, discussing the concepts of brand and brand equity, fashion brand development and management, and communication. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfc25264681826b5abe00f21ed295035
http://hdl.handle.net/11393/235901
http://hdl.handle.net/11393/235901
Autor:
Elena Cedrola, Byoungho Jin
Publikováno v:
Fashion Brand Internationalization ISBN: 9781137523365
Fashion is one of retailing’s most actively internationalizing sectors. Relatively little is known about the diverse aspects of fashion brand internationalization, despite unprecedented levels of activity in this area for the past two decades. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f54d9b636189c73917ed6c153e5597d1
http://hdl.handle.net/11393/233909
http://hdl.handle.net/11393/233909
Autor:
Byoungho Jin, Elena Cedrola
Publikováno v:
Fashion Brand Internationalization
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e33eac07ed6a9b68a740bc6419c8cb9e
http://hdl.handle.net/11393/230249
http://hdl.handle.net/11393/230249