Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Yosuke Tsuji"'
Publikováno v:
European Sport Management Quarterly. 23:125-147
The purpose of this study was to examine the effects of residents’ co-created value on their intentions to support a sporting event through the mediating mechanism of gratitude. Data were collected...
Publikováno v:
Sport Management Review. 14:347-360
The purpose of this study was to examine social motivations of Chinese Professional Baseball League (CPBL) consumers and their relationships with fan loyalty. A questionnaire was developed based on...