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Autor:
ÜNSALAN, Mustafa
Publikováno v:
Volume: 18, Issue: 2 572-593
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Consumers buy products not only because of need to them but also because of sudden urge to buy them. The impulse buying have been investigated by consumer behavior researchers and marketing academician more than a half century. The aim of this study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::93679c41a0ca52eaeee7bb44e36cf61c
https://dergipark.org.tr/tr/pub/gaziuiibfd/issue/28287/300477
https://dergipark.org.tr/tr/pub/gaziuiibfd/issue/28287/300477