Zobrazeno 1 - 10
of 40
pro vyhledávání: '"785"'
Autor:
Albrecht, Carmen‐Maria1 carmen-maria.albrecht@bwl.uni-mannheim.de, Stokburger‐Sauer, Nicola E.2, Sprott, David E.3, Lehmann, Donald R.4
Publikováno v:
Psychology & Marketing. Aug2017, Vol. 34 Issue 8, p807-822. 16p. 2 Diagrams, 4 Charts.
Autor:
Claffey, Ethel1 eclaffey@wit.ie, Brady, Mairead2
Publikováno v:
Psychology & Marketing. Apr2017, Vol. 34 Issue 4, p356-375. 20p. 1 Diagram, 5 Charts, 1 Graph.
Publikováno v:
Psychology & Marketing. Apr2017, Vol. 34 Issue 4, p376-393. 18p. 2 Diagrams, 7 Charts.
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
Autor:
Stathopoulou, Anastasia1 a.stathopoulou@bbk.ac.uk, Borel, Laurence1, Christodoulides, George1, West, Douglas2
Publikováno v:
Psychology & Marketing. Apr2017, Vol. 34 Issue 4, p448-462. 15p. 4 Color Photographs, 1 Diagram, 3 Charts, 1 Graph.
Publikováno v:
Psychology & Marketing. Mar2017, Vol. 34 Issue 3, p264-274. 11p. 1 Chart, 1 Graph.
Autor:
Noh, Byungkuk1, Borges, Adilson2
Publikováno v:
Psychology & Marketing. Nov2015, Vol. 32 Issue 11, p1049-1060. 12p. 2 Color Photographs, 6 Charts, 3 Graphs.
Autor:
Antonetti, Paolo1, Maklan, Stan2
Publikováno v:
Psychology & Marketing. Sep2014, Vol. 31 Issue 9, p717-735. 19p. 2 Color Photographs, 2 Diagrams, 14 Charts.
Autor:
Putrevu, Sanjay1
Publikováno v:
Psychology & Marketing. Feb2014, Vol. 31 Issue 2, p134-146. 13p. 2 Charts, 4 Graphs.
Autor:
Kokkoris, Michail D.1, Kühnen, Ulrich2
Publikováno v:
Psychology & Marketing. Dec2013, Vol. 30 Issue 12, p1062-1075. 14p. 1 Diagram, 1 Chart, 3 Graphs.
Autor:
Shoham, Aviv1, Pesämaa, Ossi2
Publikováno v:
Psychology & Marketing. Mar2013, Vol. 30 Issue 3, p247-262. 16p. 1 Diagram, 9 Charts.