Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Lester W"'
Publikováno v:
Journal of Services Marketing, 2017, Vol. 32, Issue 1, pp. 70-82.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-01-2017-0035
Publikováno v:
Journal of Services Marketing, 2017, Vol. 31, Issue 6, pp. 485-498.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-12-2014-0408
Publikováno v:
Journal of Services Marketing, 2016, Vol. 30, Issue 2, pp. 136-140.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-01-2016-0010
Autor:
Bove, Liliana L., Johnson, Lester W.
Publikováno v:
Journal of Services Marketing, 2009, Vol. 23, Issue 3, pp. 187-194.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876040910955198
Autor:
Walker, Rhett H., Johnson, Lester W.
Publikováno v:
Journal of Services Marketing, 2006, Vol. 20, Issue 2, pp. 125-135.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876040610657057
Publikováno v:
Journal of Services Marketing, 1992, Vol. 6, Issue 4, pp. 15-22.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876049210037122
Publikováno v:
Journal of Services Marketing. 32:70-82
Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approac
Publikováno v:
Journal of Services Marketing. 31:485-498
Purpose This paper aims to examine the antecedents of customer inertia (i.e. knowledge, confusion, perceptions of competitor similarity and switching costs) and their relationship to customer satisfaction, service providers’ switching intentions an
Publikováno v:
Journal of Services Marketing. 30:136-140
Purpose The purpose of this paper is to revisit our original paper published over 20 years ago and reflect on its purpose, contribution and what we can glean that might have implications for future research. Design/methodology/approach A Google Schol
Publikováno v:
Journal of Services Marketing. 29:302-313
Purpose – The purpose of this paper is to adapt the market performance indicator (MPI), used by the European Commission to evaluate market conditions, over time, to show that the MPI explains actual switching behavior better than stated intent and